![Introducing: A New Way to Play with Fire.](/wp-content/uploads/products/rubs/headline-1.png)
![New Original Rubs: Beef, Chicken, Pork, and All-Purpose](/wp-content/uploads/products/rubs/ys-rubs-headline-clear.png)
![Handcrafted in the Heartland](/wp-content/uploads/products/rubs/handcrafted.png)
![Handcrafted in the Heartland](/wp-content/uploads/products/rubs/handcrafted-mob.png)
Over the decades, we’ve had the privilege to have cooked with and been around the world’s best pitmasters. And with that we’ve gained an intimate knowledge of award-winning flavor profiles proven on the largest stages in the world, as well as the everyday backyards of America. When we set out to produce a group of flavors to stand out above the crowd, there was no doubt our focus would hinge on premium ingredients and meticulous quality control—it’s by this standard we have produced a set of handcrafted flavors that we are quite proud to introduce into the backyards and kitchens of the world.
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